A loyalty program is one of the most advanced tools for creating and managing customer relationships. A program operator must define a set of rules which will reward particular client activities and behaviors.
The Comarch Loyalty Management system supports defining and managing loyalty programs. Its implementation leads to increased retention of current clients as well as winning new ones. It can also influence their shopping habits, increase sales and extend knowledge of sales. The system enables rewarding all activities defined in promotions with loyalty points and guarantees the effective use of different communication channels to maintain a client’s emotional loyalty.
The Comarch Loyalty Management system makes implementing marketing activities in the following areas easier:
Case Studies
Airlines Comarch Concierge Agent (PDF) S7 Airlines Case Study (PDF) JetBlue Airlines Case Study (PDF) LOT Polish Airlines Loyalty Management
Retail Leroy Merlin Case Study (PDF)
Beverage Heineken Loyalty Management (PDF)